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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
- Sales Rank: #78595 in Books
- Published on: 2014-09-15
- Original language: English
- Number of items: 1
- Dimensions: 9.83" h x .33" w x 8.50" l, .0 pounds
- Binding: Paperback
- 112 pages
Review
"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich." —Gini Dietrich, CEO, Arment Dietrich, and author, Spin Sucks
About the Author
Andy Crestodina is a cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.
Most helpful customer reviews
2 of 3 people found the following review helpful.
the best marketing book I have read
By Chelsea
Content Chemistry is straight to the point and makes complex topics simple to understand in a visual way. This book has a permanent spot on my desk. By far, the best marketing book I have read.
1 of 2 people found the following review helpful.
this adds color and flare to what are typically boring black and white books
By Stoney deGeyter, Author of The Best Damn Web Marketing Checklist, Period!
The cover of Content Chemistry tells you it's an "illustrated handbook" for content marketing. I was skeptical at first but it didn't take me long to appreciate the value of illustrating how content marketing and strategy works. If you're looking for a book that shows--not just tells--you how to engage in effective content marketing, this is the one to get!
When it comes to outlining an effective content strategy, Andy Crestodina and Content Chemistry take a backseat to no one. This book contains an incredible amount of actionable steps that will keep you and your content team busy for months and years.
The illustrated aspect of Content Chemistry is an added bonus. Yes, this adds color and flare to what are typically boring black and white books, but the illustrations do a great job of helping you visualize the strategy and data rather than forcing you to make your imagination work for you.
The book is broken down into two main parts: Lecture and Lab. The lecture, which when included with the introduction comprises 1/3 of the book, gives you the big picture understanding of content marketing. The second 2/3 of the book is the hands-on, implementatble strategy.
Content Chemistry is a must-read for any content strategist, regardless of how experienced or knowledgeable. Everyone is sure to find something here that they are currently not doing or not doing well, and can add more to their web marketing arsenal.
1 of 2 people found the following review helpful.
No one before or since has answered more questions about how to make content marketing work in such a straightforward and easily
By Amazon Customer
Andy's book is a resource for the ages. I keep it close at all times. No one before or since has answered more questions about how to make content marketing work in such a straightforward and easily understood way. Get this book and get a spot in the audience whenever @Crestodina will be sharing his insights about content marketing.
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